TrueSapien is the unique fitness & lifestyle brand and movement for Runners, OCR enthusiasts, Triathletes, Cyclists and Outdoor Adventurers. It’s EXCLUSIVELY for those who CHALLENGE themselves to be the BEST THEY CAN BE, by releasing their inherent traits as human beings. Marathon Running, Ultra-Running, Trail Running, OCR like Tough Mudder or Spartan Race, Triathlon, Hiking and Exploring are the just some of the activities we use to UNLEASH our inner TrueSapien!

TrueSapiens reject mediocrity by unleashing their existing, inherent human traits.

Be TrueSapien and be part of our Tribe, the Band Of Orange, or visit the store and WEAR TrueSapien.


Modern technology means we no longer need to hunt, gather or fight to survive (well not literally anyway).

But are we in danger of actually DEVOLVING? By becoming creatures of habit, taking the easy road or path of least resistance at every opportunity. Following the crowd and languishing instead of striving as though our future depends on it, we are wasting the innate abilities that made us what we are. 

We should be INSPIRING others into action!


‘TrueSapien’ is the aspirational, omnipotent version of every one of us.

It is achieved by consistently challenging oneself to be better and by aligning with our natural traits, instincts and abilities as HomoSapiens to be at one with but also master of our chosen environment. TrueSapiens use this high ground not for selfish gain but to lead by example, to inspire and encourage others, fearlessly, passionately and grittily to unleash their own TrueSapien.

The TrueSapien tribe, the Band Of Orange, has its own dedicated member area. An inspirational environment, created to help them PURSUE their TRUE potential! 


More than just a ‘brand’. More than JUST apparel. It’s WHO YOU ARE. Your Signal of intent to BE MORE HUMAN, to make YOUR mark, leading by example.